The Marketing Mix
Today, Vans, a VF corporation brand, is the original action sports footwear, apparel and accessories brand; sold globally in more than 75...
The Brand Message
Neil Schambra Stevens, vice president of brand marketing for Vans, expresses the recognition of the people that centre the success of the...
The Consumer and Vans' Previous and Current Promotional Mix
Unlike any other show manufacturer during the mid-seventies, Vans accepted skater customer, catering to the desires and needs of the...